Sweet, soft and seriously squishy, The Big Squij Pastry delivers feel-good sensory fun in a bold, bakery-inspired design. Featuring colourful icing, playful sprinkles and a fun “bite” detail, this oversized squishy is made to stand out and invite hands-on interaction. Crafted from super soft, slow-rise material, it offers a satisfying squeeze-and-release texture that keeps customers engaged. Its jumbo format enhances the tactile experience, making it ideal for sensory play, stress relief and fidget-style interaction. Part of The Big Squij food range, this eye-catching pastry design adds variety and strong visual appeal to retail displays. Perfect for toy shops, gift stores and high-traffic impulse zones, it encourages pick-up and repeat handling in-store. Designed for maximum impact and easy merchandising, The Big Squij Pastry combines playful design with proven squeeze appeal, helping drive spontaneous purchases and reliable sell-through.